Retail Target: Classify Trade Area Marker

Classification of the trade area analysis will be thematically represented on the map and in a legend for all the sites that are in current map view. Site point data can also be visually represent based on a distributed breakdown.

Define Classification Settings

  1. Click the Trade Area Settings tab.

  2. Select the Classify Marker check box.

  3. Click Classify Site Marker Settings. The Classification Settings window displays.

  4. Select Year check box(es). Selection of years hides and reveals indicators displayed in the corresponding databases.

  5. Select Data Type, either counts and/or percentage check box. Selection of data type hides and reveals corresponding indicators.

  6. Under Indicator, click to expand American Marketscape DataStream, Consumer Spending Dynamix, User Defined or corresponding database.

  7. Click the next to the to expand Groups. Continue to expand Groups until individual indicators display. Refer to the GIS Reference Guide, for a list of all indicators or use the Search feature to locate desired information.
    Various symbols display next to indicators :

Symbol Description
Numeric indicator
Percentage indicator
Unlicensed indicator
Uploaded data indicator
Virtual indicator
Disabled numeric indicator because indicator is not available at the geography level currently selected
Disabled percentage indicator because indicator is not available at the geography level currently selected
Disabled uploaded data indicator because currently selected geography does not match data uploaded

  1. Select Indicator.

    Site Data group contains:

  • Uploaded Site Data: If you uploaded point data along with your list of sites, that indicator is listed in this node.

  • Calculated Site Data: Saved Display Point Summary analyses are listed here.

    To rename a calculated indicator:

    1. Select and right click.

    2. From context menu select Rename. Text field is enabled and full name is highlighted.

    3. Type new name then press Enter. User Defined node will update and reload.

  1. Click Apply. The Classification Settings window closes.

  2. Selected and indicator name appears next to Classification Indicator.

  1. Click Update Map.

Modify Color Schemes, Distribution Method and/or Number of Ranges:

  1. Click the Classify Site Marker Settings. The Classification Settings window displays.

  2. Click Thematic Options.

  3. To modify classification colors:

  • Beneath the Classification Color Scheme heading click one of the 9 colors you want to change. The Color Palette window displays.

  • Select the color you want to use. Repeat for each custom color selection.

  • Click to close the Color Palette window.

  • Click Close.

  1. To select a predefined color palette:

  2. Click to choose from one of the 7 predefined thematic color schemes.

  3. Click a color palette to use for your thematic map.

  4. Click to close the Color Suggestions window.

  5. Select desired options and click Apply.

Refer to Thematic Map Options: Distribution Method to learn more about the various settings.

Disable Classification

To revert back to the standard site marker:

  1. Click Trade Area Settings tab.

  2. Uncheck the Classify Marker check box or click the X next to the indicator name.

Site Classification Filter

By creating a query for the selected Classification Indicator you're able to visually represent and identify sites who's trade area meet a specified criteria.

  1. Click Classify Site Marker Filter.

  2. From the list of Site Classification Filter Indicators, select indicator, and click Use Tree Indicator in Query.

    Important: Only the listed indicator may be included in query. Site data may also be included in query as the only or additional parameters.

  3. Click the desired operator. The operator is added to the query editor.

    The following operators can be used by clicking any one of them following an Indicator to perform a query:

  • Equal (=)

  • Greater Than (>)

  • Less Than (<)

  • Not Equal (<>)

  • Greater Than or Equal To (>=)

  • Less Than or Equal To (<=)

  • Parenthesis

  • Between

  • AND, NOT and OR

  1. Place cursor in query editor and enter desired value.

  2. Click Apply.

  3. Click Update Map.

  4. Site marker will be colorized for those sites that match query criteria.

  1. To display on the map only those sites that match the filter criteria, on the Trade Area Settings tab, in the Site Classification Options, select Hide Unclassified Markers check box.

  2. To view and export to Microsoft Excel the sites that match query defined, in the submenu click and select Site Query Report. The system displays a window showing the data in a grid form where you can sort it online or download to Excel for further adjustments or printing.

What's Next:

Retail Target: Detailed Report